A.Attraction B.originally C.enthusiastically D.command ...

問題詳情：

A. Attraction  B. originally  C. enthusiastically  D. command  E. satisfy

F. favorable   G. approval   H. treasured      I. viewed     J. developed 

K. considerable

Public image doesn't make money directly, nor is it anything visible. However, excellent public image is such an important thing that it is   19   desired by every company, enterprise, institution, etc. Public image refers to how a company is   20    by its customers, suppliers, and stockholders (股東), by the financial community, by the communities where it operates, and by federal and local governments. Public image is controllable to   21  extents, just as the           product, price, place, and promotional efforts are.

A firm's public image plays a vital role in the   22   of the firm and its products to employees, customers, and to such outsiders as stockholders, suppliers, creditors (貸款方), government officials, as well as different special groups. With some things it is impossible to23                all the different publics: for example, a new highly automated plant may meet the  24    of creditors and stockholders. However, it will undoubtedly find resistance from employees who see their jobs threated. On the other hand, high quality products and service standards should bring almost complete approval, while low quality products and false claims would be widely looked down upon.

   A firm's public image, if it is good, should be   25    . It is a valuable strength that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has  26   a quality image, this is not easily imitated by competitors. Such an image may enable a firm to charge higher prices, to win the best distributors, to attract the best employees, to expect the most    27   creditor relationships and lowest borrowings costs. It should also allow the firm’s stock to   28     higher price-earnings ratio(比例) than other firms in the same industry with such a good reputation and public image.

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 CIKAE   GHJFD

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