Chineseconsumers’appetiteforluxurygoodsandservicesapp...
問題詳情:
Chinese consumers’ appetite for luxury goods and services appears unstoppable, with just 2 percent of the Chinese population responsible for one-third of the world's luxury items. Luxury consumption in China now spreads way beyond well-known car, clothing and jewelry brands.
For example, the luxury jet market in China is the fastest-growing in the world, with a market share of 25 percent. This trend appears to continue, with 20 to 30 percent growth expected in China, compared with only 2 to 3 percent in the US. China’s luxury jet market growth represents a major development in the private consumption of luxury items.
China’s high-quality red wine market also provides definite evidence of the growth in private consumption of luxury goods. In 2013, China became the largest market for red wine in the world, even overtaking the French, with 1.86 billion bottles drunk in China last year. Over the past five years, China’s red wine consumption has grown 136 percent.
But far more attention is still paid to the visible signs of Chinese consumers’ luxury shopping. Public consumption of such expensive global luxury brands such as Prada and Armani is easily explained by the desire to “gain face” and publicly display social climbing through material possessions.
Private consumption of luxury items is, however, less well-understood. According to my consumer research in this area, it is “self-reward” that lies behind consumer motivation in this area. Chinese consumers who have experienced rapid financial and economic gains appear particularly tend to the need to reward themselves for their success. But this has little to do with “gaining face” and impressing others and much more to do with the need for personal contentment.
Private consumption of luxury items is often a far more rational(合理的), planned and, therefore, deliberate process. The amazing growth of high-quality red wine consumption by the Chinese probably has a lot to do with health benefits. Luxury jets are also probably acquired for their immediate, rational rewards such as convenience and speed. Private consumption of luxury items in China is also likely to represent a more calm and reflective experience.
Finally, the growth in private luxury consumption in China is set to continue in part due to the maturity of the Chinese consumer and advancement of Chinese consumer culture generally.
h of the following is TRUE according to the passage?
A. 2% of the Chinese population consume one-third of the world’s luxury items every year.
B. The luxury jet market in China took up 25 percent, compared with only 2 to 3 percent in the US.
C. China’s red wine consumption has grown 136 percent, reaching 1.86 billion bottles in 2013.
D. Luxury consumption in China includes cars, clothing, jewelry, jet ,wine etc.
is the reason for Chinese consumers to buy the private luxury items?
A. They have a strong desire to “gain face”.
B. They tend to reward themselves for their success.
C. They want to show off through material possessions.
D. They have experienced rapid financial and economic gains.
34. What can be concluded from the passage?
A. The private jets in China are far more than those in the US.
B. The growth in luxury consumption in China will slow down in the future.
C. The luxury brands such as Prada and Armani can help gain face in Chinese consumer culture.
maturity of the Chinese markets will guarantee the growth the luxury consumption.
is the main purpose of the passage?
A. To prove Chinese consumers’ appetite for luxury goods appears unstoppable.
B. To offer some statistics about the growth in private luxury consumption.
C. To show the growth of luxury goods in China and analyse the reasons.
D. To persuade Chinese consumers to be more rational, planned and deliberate.
【回答】
DBCC
知識點:閱讀理解
題型:閱讀理解
-
對於一定量的理想氣體,下列說法正確的是______。(選對一個給3分,選對兩個給4分,選對3個給6分。每選錯一...
問題詳情:對於一定量的理想氣體,下列說法正確的是______。(選對一個給3分,選對兩個給4分,選對3個給6分。每選錯一個扣3分,最低得分為0分) A.若氣體的壓強和體積都不變,其內能也一定不變 B.若氣體的內能不變,其狀態也一定不變 C.若氣體的...
-
某有機物結構簡式為,下列關於該有機物的說法中不正確的是( )A.遇FeCl3溶液顯紫*B.與足量的*氧化*溶...
問題詳情:某有機物結構簡式為,下列關於該有機物的說法中不正確的是()A.遇FeCl3溶液顯紫*B.與足量的*氧化*溶液在一定條件下反應,最多消耗NaOH3molC.能發生縮聚反應和加聚反應D.1mol該有機物與溴發生加成反應,最多消耗1molBr2【回答】解析A項,有機物分子中存在*羥基,所以...
-
下列反應的離子方程式正確的是( )A.在碳**鎂溶液中加入足量Ca(OH)2溶液:Mg2++2HCO3-+C...
問題詳情:下列反應的離子方程式正確的是( )A.在碳**鎂溶液中加入足量Ca(OH)2溶液:Mg2++2HCO3-+Ca2++2OH-=MgCO3↓+CaCO3↓+2H2OB.電解飽和食鹽水:C.過量的鐵與濃**反應: Fe+6H++3NO3-=Fe3+十3NO2↑+3H2OD.向硫*鋁銨[NH4Al(SO4)2]溶液中滴加足量Ba(OH)2溶液 NH4++Al...
-
圖3-2-3中是四個圖形,則下面對圖形的敘述正確的個數是( )圖3-2-3①線段AB與*線MN不相交 ②點...
問題詳情:圖3-2-3中是四個圖形,則下面對圖形的敘述正確的個數是( )圖3-2-3①線段AB與*線MN不相交 ②點M線上段AB上③直線a與直線b不相交 ④延長線*線AB,則會通過點CA.0 B.1 C.2 D.3【回答】思路解析:“*線MN”不僅告訴我們MN是...
相關文章
- Withtourismdevelopingfast,you’dexpectgreaterunderstandi...
- You’veheardofPetfinder.Com—awebsitethathelpsrescuegroup...
- We’veallexperiencedpeerpressure(同伴壓力).Ithappenstoeveryb...
- Youmaybesurprisedtosee"makingsurechildrennever'suffe...
- —Excuseme,where’sthepostoffice,please?—Sorry,Idon’tkno...
- “PresidentXiJinping’sreport,”asmileonhisface,hecontinu...
- Youmaybesurprisedtosee"makingsurechildrennever'suffe...
- 閱讀理解ThedesignerofAppleComputer,StevenJobs,wasnotquitesu...
- ExploreandDiscover:ACityTourDiscoversomeofWinnipeg’shis...
- Youmaybesurprisedtosee"makingsurechildrennever'suffe...