Nooneknowsforsurewhenadvertisingfirststarted.Itispossib...
問題詳情:
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, cut his trees into boards, make the plows (犁), or any of other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
28. What probably led to the start of advertisement?
A. The discovery of iron. B. The specialization of labor.
C. The appearance of new jobs. D. The development of farming techniques.
29. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to __________.
A. explain the origin of advertising B. predict the future of advertising
C. expose problems in advertising D. provide suggestions for advertising
30. The last two paragraphs are mainly about __________.
A. the history of advertising B. the benefits of advertising
C. the early forms of advertising D. the basic design of advertising
【回答】
BAC
知識點:社會現象類閱讀
題型:閱讀理解
-
對於一定量的理想氣體,下列說法正確的是______。(選對一個給3分,選對兩個給4分,選對3個給6分。每選錯一...
問題詳情:對於一定量的理想氣體,下列說法正確的是______。(選對一個給3分,選對兩個給4分,選對3個給6分。每選錯一個扣3分,最低得分為0分) A.若氣體的壓強和體積都不變,其內能也一定不變 B.若氣體的內能不變,其狀態也一定不變 C.若氣體的...
-
某有機物結構簡式為,下列關於該有機物的說法中不正確的是( )A.遇FeCl3溶液顯紫*B.與足量的*氧化*溶...
問題詳情:某有機物結構簡式為,下列關於該有機物的說法中不正確的是()A.遇FeCl3溶液顯紫*B.與足量的*氧化*溶液在一定條件下反應,最多消耗NaOH3molC.能發生縮聚反應和加聚反應D.1mol該有機物與溴發生加成反應,最多消耗1molBr2【回答】解析A項,有機物分子中存在*羥基,所以...
-
下列反應的離子方程式正確的是( )A.在碳**鎂溶液中加入足量Ca(OH)2溶液:Mg2++2HCO3-+C...
問題詳情:下列反應的離子方程式正確的是( )A.在碳**鎂溶液中加入足量Ca(OH)2溶液:Mg2++2HCO3-+Ca2++2OH-=MgCO3↓+CaCO3↓+2H2OB.電解飽和食鹽水:C.過量的鐵與濃**反應: Fe+6H++3NO3-=Fe3+十3NO2↑+3H2OD.向硫*鋁銨[NH4Al(SO4)2]溶液中滴加足量Ba(OH)2溶液 NH4++Al...
-
圖3-2-3中是四個圖形,則下面對圖形的敘述正確的個數是( )圖3-2-3①線段AB與*線MN不相交 ②點...
問題詳情:圖3-2-3中是四個圖形,則下面對圖形的敘述正確的個數是( )圖3-2-3①線段AB與*線MN不相交 ②點M線上段AB上③直線a與直線b不相交 ④延長線*線AB,則會通過點CA.0 B.1 C.2 D.3【回答】思路解析:“*線MN”不僅告訴我們MN是...
相關文章
- —Jessie,don'tyouthinkitexcitingtoskateonthefrozenrivern...
- ---Thestudentslookverytiredafterthesportsmeeting.---We...
- Sociologists(社會學家),workinginwesterncountries,havefound...
- HereisBooked.net’sselectionofthestrangesteventsworldwi...
- Oneofthemostinspiringquotes(名言)IeverheardwasbyBrianTrac...
- JacquelineBouvierKennedyOnassiswasoneofthemostprivatewo...
- 閱讀理解。Musicisdifferentfromsongs.Songsexpressfeelingswith...
- 閱讀理解:Sociologists(社會學家),workinginwesterncountries,havef...
- Toextinguish(熄滅)differentkindsoffires,severaltypesoffir...
- EveryoneknowsEnglishisoneofthemostimportantsubjectsi...