Interactivetelevisionadvertising,whichallowsviewerstou...
問題詳情:
Interactive television advertising,which allows viewers to use their remote controls to click on advertisements, has been pushed for years. Nearly a decade ago it was predicted that viewers of "Friends", a popular situation comedy, would soon be able to purchase a sweater like Jennifer Aniston's with a few taps on their remote control. "it's been the year of interactive television advertising for the last ten or twelve years," says Collin Dixon of a digital-media consultancy.
So the news that Cablevision, an American cable company, was rolling out
interactive advertisements to all its customers on October 6th was greeted with some skepticism. During commercials, an overlay will appear at the bottom of the screen, prompting viewers to press a button to request a free sample or order a catalogue. Cablevision hopes to allow customers to buy things with their remote controls early next year.
Television advertising could do with a boost. Spending fell by 10% in the first half of the year. The popularization of digital video recorders has caused advertisers to worry that their commercials will be skipped. Some are turning to the Internet, which is cheaper and offers concrete measurements like click-through rates-especially important at a time when marketing budgets are tight. With the launch of interactive advertising, "many of the dollars that went to the Internet will come back to the TV," says David Kline of Cablevision. Or so the industry hopes.
In theory, interactive advertising can engage viewers in a way that 30-second spot or not. Unilever recently ran an interactive campaign for its Axe deodorant(除臭劑), which kept viewers engaged for more than three minutes on average.
The amount spent on interactive advertising on television is still small. Magna, an advertising agency, reckons it will be worth about $138 million this year. That falls far short of the billions of dollars people once expected it to generate. But DirecTV, Comcast and Time Warner Cable have all invested in it.
Yet there are doubts whether people watching television, a "lean back" medium, crave interaction. Click-through rates have been high so far (around3-4%, compared with less than 0.3% online), but that may be a result of the novelty. Interactive ads and viewers might not go well together.
saying "It's been the year of interactive television advertising for the last ten or twelve years"Colin Dixon means .
ractive television advertising has not achieved the anticipated results.
ractive television advertising is successful when incorporated into situation comedies.
ractive television advertising has been under debate for the last decade or so.
ractive television advertising will become popular in 10-12 years.
Cablevision’s planned interactive TV advertising program,the public .
pted it immediately and completely
some doubt about it
ed an indifferent attitude toward it
sed to accept it
wide use of digital video recorders .
made TV advertising easily accessible to viewers
s advertisers to measure the click-through rates
placed TV advertising at a great disadvantage.
les viewers to check the sales items with ease
can we infer from para.4?
ever’s interactive campaign proves the advantage of TV davertising
ever’s interactive campaign has done well in engaging the vlewers
C. Unilever’s interactive campaign helps attract investments in the company
ever’s interactive campaign has boosted the TV advertising industry
【回答】
CBCB
知識點:閱讀理解
題型:閱讀理解
-
根據句意及首字母,寫出單詞,使句子意思完整1.Mym________birthdayisDecember13t...
問題詳情:根據句意及首字母,寫出單詞,使句子意思完整1.Mym________birthdayisDecember13th.2.Ilikep________music.3.Shew________toplaybaseball.4.Thelittleboywantssomec________.5.MissWangiso________musicteacher.6.Doyouwanttoplaywiththedogn________?7.Let'sp_...
-
2003年楚人學舟楚①人有習*舟者,其始折旋②疾徐,惟舟師之是聽。於是小試洲渚之間,所向莫不如意,遂以為盡*舟...
問題詳情:2003年楚人學舟楚①人有習*舟者,其始折旋②疾徐,惟舟師之是聽。於是小試洲渚之間,所向莫不如意,遂以為盡*舟之術。遽謝舟師,椎③鼓徑進,亟犯④大險,乃四顧膽落,墜槳失柁⑤。【註釋】①楚:古國名。②折:調頭。旋:轉彎。③椎:用椎敲。古代作戰,前進時以擊鼓為號。④亟...
-
近日我州某地成功處置了一輛滿載三*化*(PCI3)的車輛洩漏事故.三*化*是一種重要的無機鹽工業產品,無*液體...
問題詳情:近日我州某地成功處置了一輛滿載三*化*(PCI3)的車輛洩漏事故.三*化*是一種重要的無機鹽工業產品,無*液體、密度1.574g/cm3(21℃),熔點﹣112℃,沸點75.5℃,易燃.遇水反應生成亞**(H3PO3)和*化*,與有機物接觸會著火.下列對三*化*的說法錯誤的是()A.三*化*中*元素的化合價為+...
-
OnlyMotherLoveistruelove.Itgiveseverybodyeverythingallh...
問題詳情:OnlyMotherLoveistruelove.Itgiveseverybodyeverythingallh 1 life.Whenyouarestillababy,mothertakesgoodcareofyouasmuchasp 2 .Inyourw 3 hoursshealwaysholdsyouinherarms.Whenyouareill,shestopsherworkrigh...
相關文章
- “TheWorldWithoutThieves”isaverymovingfilm.I
- 任務型閱讀。IfLA(LosAngeles)isthemoviecenteroftheWorld,Univer...
- 閱讀理解。Thefollowingisatraveladvertisement. Beijingisthepl...
- Withalltheresponsibilities(責任)wefaceinourdailylives,it’...
- Delicatestepgivesmosquitoesstrengthtowalkonwater.It'sno...
- It'slateeveninginthemiddleofthewinter.Thesnowisdeep,but...
- Generally,students'innermotivationwithhighexpectationsf...
- (2017﹒山東青島)Asavolunteer,thegirlwantstovisitsickkidsinth...
- WiththisletterIwanttogiveuponmykitchenduties,untilthere...
- 改錯:(2018·全國卷Ⅰ)Thegeneralruleiswhatmildzoneshaverelative...